As the Founder and President of Advantcomp Consulting Inc. for over 17 years now, I have seen all kinds of digital business ideas and products. We've been engaged in building products for clients that cover the competitive spectrum from incremental improvements of existing offerings, to products that are so different they create new market space. We have decided to write a blog series on a strategic framework that focuses on the latter, that is, how to create products (and businesses) that define new market space, and essentially have no competition. While I’ve seen some of these products and businesses in my career, it wasn’t until I decided to re-enter academia as an MBA candidate that I knew what to call them. They “blue ocean” products.